Tips · Reference

Guides & reference.

The reference library: ingredient comparisons, label explainers and the standards behind the formulas. Longer and more technical than the Newsletter, and written to be read once and returned to. For the vocabulary itself, see the glossary.

6Ingredient comparisons
4Reference pages

Ingredient comparisons

Read the form, not the front.

Two names for one nutrient can mean a very different ingredient. Each comparison says what the label is telling you, what it costs to make, and where we land.

The glossary

Know the words.

Plain definitions for Looksmaxxing, PSL scale, HTN, LTN, Sub-5, Softmaxxing, Hardmaxxing, Mogging, Mewing, Canthal tilt, Hunter eyes, fWHR, Maxilla, Zygomatic bones, Halo effect, MTN, Chadlite, PDRN, Glass skin: what each term means, what it actually describes, and what is genuinely changeable.