The Protocol

Face scan · Align

Locked on

Face inside the oval

Maxx your face.

AI-rendered illustration, not a customer result.

Why we exist

Most men's skincare hides the dose behind a proprietary blend. We print every active at the strength the research used, then hand you a scanner to measure what changes.

Doses on the labelNo proprietary blendsNamed on the INCIMeasured on your phoneNever tested on animalsBuilt for men

The protocol · 11 formulas

11 formulas. One protocol.

Skin, hair and fuel, each with its actives printed at the dose that matters. Stack them, or start with the one your scan points to.

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Face scan · The Glow Board

Your face, measured.

A free 20-second scan maps 478 points of your face on your own phone, then scores your facial width-to-height ratio, symmetry, eye tilt and skin. Nothing is uploaded. Rescan as you go and watch the number move.

  • $2,500Most Improved
  • $2,500Invite Race
Start my free scanThe Glow Board
Illustration: an AI-rendered model under the face scan's measurement mesh
fWHR
1.94
Symmetry
96
Canthal tilt
+5.1°
Skin
88
Sample readout on an AI-rendered face. Illustration only.

The line

Two disciplines.

One for what the mirror shows, one for what the rack builds. Same label, same standard, every active named in full.

Illustration: a man in a dark locker room touching serum onto his cheekbone at a marble vanity
The skin stack: eye cream, dark spot serum, peptide moisturizer and anti-aging moisturizer on marble01 · Skin performanceSkinSerums and creams for the look of smoother, brighter, better-rested skin.PeptidesBrightenersHydration
Illustration: a man mid-curl with a chrome hex dumbbell in a dark gym, lit by blue rim light
The gym stack: creatine, whey protein and BCAA tubs on marble02 · Gym performanceFuelPowders dosed in full on the label, for the hours you put in under the bar.CreatineWheyBCAA
03 · HairHair & Beard Peptide SerumFive peptides in one dropper, for the look of fuller hair and beard.
White creatine powder pouring onto polished marble under blue light in a dark gym

On the label

Doses you can read.

Every dose is printed in full, so you can check the math yourself. These numbers come straight off the label.

  • 015,000mgCreatine per scoopCreatine + Hydration Powder
  • 0222gProtein per servingPerformance Whey Protein Blend
  • 035,000mgBCAAs at 2:1:1BCAA Powder
  • 045Peptides in one serumHair & Beard Peptide Serum
  • 054Forms of hyaluronic acidHyaluronic Acid Serum

Tips

Read before you apply.

Ingredients, doses and routines, written up plainly and sourced.

All the tips

FAQ

Your questions, answered.

Skincare shouldn’t be complicated. Here is what people ask before their first order.

Macro of a glossy drop of cream serum on white marble, reflecting chrome and blue light

  • Yes. The formulas are built around well-tolerated actives at doses that work without wrecking your barrier. Patch test first if you know you react easily.

  • Start with three steps: cleanse, treat, protect. Add one active at a time and give it four weeks before judging it. Consistency beats complexity every time.

  • Actives with real clinical evidence, dosed at the concentrations those studies used. Nothing added purely so it can appear on the label, and we never test on animals.

  • Give any product four weeks of daily use before you judge it, and eight to twelve weeks for anything aimed at the look of texture, tone or hair. Skin and hair renew slowly, so a fair test takes time. Rescan with the free face scan as you go to track how your skin looks.

  • Orders ship within two business days. Because our products are supplements and personal care goods, all sales are final — but if anything arrives damaged, defective, or incorrect, email us within 7 days of delivery and we will replace or refund it.

Skin · Hair · Fuel

Step into the protocol.

Start with the line, or answer five questions and let the builder put your routine together.

Shop the lineBuild my protocol
All eleven TheLooksMaxxing products on a two-step marble riser in a dark gym: the four supplement tubs above, the seven skincare and hair bottles below